O~R~A~N~G~E, O~R~A~N~G~E, O~R~A~N~G~E GOOOOO ORANGE!!!!!

I never was a cheerleader, not really my personality, but in this case I will cheer as long and hard as I need to.  As it happens I really do like orange, and not just the fruit, in fact it is one of my favorite colors.  I have many orange clothes and I own two pair of orange eyeglasses.  So, as you can guess, I was very happy when I realized that the National Multiple Sclerosis Society was starting a campaign to associate their organization with the color orange.  Color and logo recognition are both very strong branding tactics that both for-profit and non-profits have used to great success.  One just has to look at the Susan G. Komen foundation to see an excellent example of how well this strategy can work.

This year the NMSS starting handing out orange shirts to all event participants who raised a minimum amount of money and asking the participants to do what they could to “Paint the Town Orange”.  Many participants took this as a challenge and everything from the orange shirts, pins, headbands, beads, bracelets, earrings, orange hair spray, to even completely dyed bright orange hair was seen.  It was such a wonderful and inspiring start to this new awareness campaign.  Move over Pink, Orange is on the scene!

Look around and see what you can do on a daily basis to help get MS the awareness and recognition it deserves.  See what you have around you that you could use to start getting people to ask questions, and please don’t be afraid or embarrassed to answer those questions! You have nothing to be ashamed of and until the general public is aware of what MS stands for and what Multiple Sclerosis is, we will always be fighting an uphill battle.

I am leaving you now with a ribbon of hope and in recognition of this new campaign from now all my posts will be in orange.  I hope you like the color as much as I do!!!